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In the 1970's, Paul, Edmund, Alex, and Steven Peykar first became involved in the carpet and area rug business at the retail level, operating a store in Westbury, Long Island. Those years provided the brothers with truly invaluable experience in understanding the needs, the supply and merchandising issues, that confronted retailers who depended on traditional importers and replenishment strategies.

Together, in 1980, the Peykars took these insights and began to turn them into an outstanding success in a wholesale operation with a new and highly focused business philosophy. Initially, the company was called Noury & Sons, in honor of the family patriarch, Noury Peykar. At that time, the Peykars saw a promising future in wholesale because they were able to bring in large assortments of rugs that had not been readily available before. They sought to create new merchandising possibilities with truly programmed handmade collections. Their strategy was to address the retailer's most vital concern – always having the right rug, in the right color and design, when they needed it. The new company worked on the assumption that delivery was going to be the foundation of long term success.

Known today as Nourison, the company that the Peykars founded in 1980 is now the world's leading and most diversified producer and importer of handmade area rugs. Recognized throughout the home fashion community for the range and exemplary quality of its assortments, the company has achieved a conspicuous leadership position in the market through an aggressively innovative approach to product development. "Our strategy is simple and consistent," observes Alex Peykar. "We look at the market to see what other companies are doing, and then we do something different – we focus on creating new opportunities."

From classic Tibetan weaves to hand-knotted wool and silk Chinese carpets, from museum quality flatweaves to sumptuously hand-finished power loom designs, Nourison rugs offer a unique combination of beauty, craftsmanship, and value in virtually every price and construction category. Most recently, the company has introduced several collections of luxury broadloom, which have been enthusiastically received by retailers and consumers throughout the United States.

Browse Collections from Nourison

Altered StateEverywheresMicheal AminiShiftloc
AraratFantasiaModern ArtsSiam
AristoFantasyModern EleganceSilk Elements
Art HouseFeltMondrianSilk Infusion
Ashton HouseFelt PoufsMystiqueSilk Pointe
BarcelonaFirenzeNatural Leather and HideSkyland
BloomFlower ArtNepalSomerset
Brisbane/AmoreFurNew GenerationSpectrum
ButtonGalwayNew HorizonsSplendor
CapriGotta Get ItNourison 2000Strata
CarribeanGrand SuiteNourison 3000Studio
ChaletGraphic IllusionsNourmak EncoreStyle Bright
CharlestonHeritage HallOverland StreetSuf I Noor
Chateau/W9Heritage SavannerieParadise GardenSunburst
Citi LimitHome and GardenParallelsSuperlative
Ck30 CoastalImpressionistParamountSuzani
Color MotionIn BloomParthiaSymphony
ContourIndia HousePatagoniaTajik
Coral ReefJaipurPelleTaos
Cottage GroveKailashPersian ArtsTropics
Country HeritageKindredPersian EmpireUltima
CraftworkLakesidePomUrban Safari
DenimLife StylesPrestigeVallencierre
Desert DawnLinearPuliVersailles Palace
Designer RugsLiving TreasuresRadiant ArtsVista
DimensionsLuminanceRadiant ImpressionsWestport
Elements PgMangroveRegalWool Values
EnhanceMarbellaRivieraWoven Luster


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