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In the 1970's, Paul, Edmund, Alex, and Steven Peykar first became involved in the carpet and area rug business at the retail level, operating a store in Westbury, Long Island. Those years provided the brothers with truly invaluable experience in understanding the needs, the supply and merchandising issues, that confronted retailers who depended on traditional importers and replenishment strategies.

Together, in 1980, the Peykars took these insights and began to turn them into an outstanding success in a wholesale operation with a new and highly focused business philosophy. Initially, the company was called Noury & Sons, in honor of the family patriarch, Noury Peykar. At that time, the Peykars saw a promising future in wholesale because they were able to bring in large assortments of rugs that had not been readily available before. They sought to create new merchandising possibilities with truly programmed handmade collections. Their strategy was to address the retailer's most vital concern – always having the right rug, in the right color and design, when they needed it. The new company worked on the assumption that delivery was going to be the foundation of long term success.

Known today as Nourison, the company that the Peykars founded in 1980 is now the world's leading and most diversified producer and importer of handmade area rugs. Recognized throughout the home fashion community for the range and exemplary quality of its assortments, the company has achieved a conspicuous leadership position in the market through an aggressively innovative approach to product development. "Our strategy is simple and consistent," observes Alex Peykar. "We look at the market to see what other companies are doing, and then we do something different – we focus on creating new opportunities."

From classic Tibetan weaves to hand-knotted wool and silk Chinese carpets, from museum quality flatweaves to sumptuously hand-finished power loom designs, Nourison rugs offer a unique combination of beauty, craftsmanship, and value in virtually every price and construction category. Most recently, the company has introduced several collections of luxury broadloom, which have been enthusiastically received by retailers and consumers throughout the United States.

Browse Collections from Nourison

2000ExpressionsModern ArtsShoreline
Altered StateFantasiaModern EleganceSiam
AmoreFantasyMondrianSilk Elements
AntiquitiesFeltMystiqueSilk Infusion
Art HouseFelt PoufsNatural Leather and HideSilk Pointe
Ashton HouseFirenzeNaturalsSkyland
BasketweaveFlower ArtNew GenerationSomerset
BloomFurNew HorizonsSpectrum
Brisbane/AmoreGatsbyNourison 2000Sterling
ButtonGotta Get ItNourison 3000Strata
CambridgeGrand SuiteNourmak EncoreStudio
CapriGraphic IllusionsNovaStyle Bright
ChaletGriotOverland StreetStylebright
ChambordHeritage HallParadise GardenSuf I Noor
CharlestonHeritage SavannerieParallelsSunburst
Chateau/W9Home and GardenParamountSuperlative
Citi LimitImpressionistParthiaSuzani
Ck30 CoastalIn BloomPatagoniaSymphony
Color MotionIndia HousePelleTajik
Coral ReefJulianPersian ArtsTreasures
CosmopolitanKailashPersian EmpireTropics
Cottage GroveKindredPomUltima
Country HeritageLakesidePorticoUrban Safari
CraftworkLife StylesPrestigeUtopia
Desert DawnLiving TreasuresRadiant ArtsVersailles Palace
Designer RugsLuminanceRadiant ImpressionsVista
Elements PgMarbellaRivieraWool Values
EnhanceMayaSariWoven Luster
EscapeMicheal AminiShagZen


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