Magic Whiteboard Products was founded in 2010 in Tallahassee, FL. They direct import a full range of products from England, where Magic Whiteboard® has been successfully selling its products since 2006. In 2008 representatives from the Magic Whiteboard UK company appeared on the "Dragon's Den? TV program on BBC2, which is the equivalent of the "Shark Tank? program in the U.S. They successfully pitched the product line and secured a substantial investment in the business from two key investors, and the product line has taken off from there. Magic Whiteboard and its related products can now be purchased just about anywhere office supplies and school supplies are found across the UK. Upon hearing about Magic Whiteboard's success in the UK, we did extensive research on the U.S. and Canadian market to determine if this product could be successful here. They quickly recognized the need for a more cost-effective alternative to the permanent whiteboards and clumsy flipcharts that are used widely in the U.S. and Canada today. They also recognized that no other U.S. company offers the convenience of a whiteboard on a roll, or offers such a broad range of products that include a whiteboard, blackboard, clearboard, letter-sized sheets, mini sheets and even the fantastic Blackout Blind. After identifying a clear void in the market, Magic Whiteboard Products secured the exclusive rights to distribute this full range of products across the U.S. and Canada.