Kyocera strives to deliver products and services that delight customers. The "Customer-First Principle is top priority. Satisfying customers requires strong capabilities on the workfloor" a necessary starting point for any work, especially in manufacturing " as well as the "power to achieve, which permits Kyocera to accomplish worthy goals without fail. The practice of the Kyocera Philosophy and the Amoeba Management System are both extremely important for this. Both originated from Kyocera's belief in management based on the bonds of human minds. When all employees unite their efforts and participate in management, each finding joy and fulfillment in their work by realizing their maximum potential, they can elevate their minds and grow as human beings. Companies are comprised of people. The quality of a technology, product or service depends on the people behind it. Kyocera wants to continuously deliver new value to customers, with employees who relentlessly pursue their dreams, work enthusiastically and consistently achieve self-determined goals.