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ALEX Toys

Opening your child's mind to new skills, new ideas and new worlds. ALEX products are designed to meet children's educational and creative needs during fundamental stages in their development. The best toys must provide lots of fun, but they should also open children's minds to the magnificence of the world and help them foster skills for interaction within it. Through imaginative and creative play, ALEX products cradle personal expression and help to build self-esteem.

Located in Northvale, NJ, ALEX has grown since 1986 from a line of high quality basic arts and crafts products for children, to produce over 650 items in new categories of juvenile toys: bathtub play, imaginative and dramatic play, fashion and jewelry, beach and pool playthings and whimsical children's furniture.

ALEX has received numerous awards from a variety of highly regarded magazines and organizations for its innovative and engaging products. Currently, their toys are sold in over 65 countries worldwide. Funky colors, child-friendly design, and quality construction are all hallmarks of ALEX.

Browse Collections from ALEX Toys

ALEX Toys

ALEX Toys Kids Tables and Sets ALEX Toys Kids Tables and Sets (3) ALEX Toys Playsets ALEX Toys Playsets (2) ALEX Toys Art & Craft Supplies ALEX Toys Art & Craft Supplies (5) ALEX Toys Theatrical Play ALEX Toys Theatrical Play (2)
ALEX Toys Sandboxes & Sand Toys ALEX Toys Sandboxes & Sand Toys (1) ALEX Toys Bedding Accessories ALEX Toys Bedding Accessories (1) ALEX Toys Playhouses ALEX Toys Playhouses (1) ALEX Toys Cots & Playmats ALEX Toys Cots & Playmats (1)
ALEX Toys Area Rugs ALEX Toys Area Rugs (1) ALEX Toys Lawn Games ALEX Toys Lawn Games (1) ALEX Toys Play Tents ALEX Toys Play Tents (1) ALEX Toys Play Kitchen Sets ALEX Toys Play Kitchen Sets (4)

Monster Art Supply Center Set
Product Features
  • Overall: 9" H x 13" W
A great, big, super deluxe aluminum artist supply case that is both durable and packed full of stuff that will keep artists of all ages always busy. The 132-piece center contains 12 watercolor paints with palette, 28 colored pencils, 24 oil pastels, 26 crayons, 30 fine tip markers, water bottle, 2 brushes, sponge, 2 drawing pencils, pencil sharpener, eraser, clear and white glue. The attractive, compact case is heavy-duty with a sturdy metal handle, strong metal clasps and has trays that open...

Monster Art Supply Center Set

by ALEX Toys

List Price: $99.00
$69.99
Free Shipping
Super Sand Digger
Product Features
  • Product Type: Sand toy
  • Overall: 20.5" D x 18.5" W x 5.75" L
  • Assembly Required: Yes
  • Material: Plastic; Metal
  • Overall Product Weight: 8.2lbs
Get ready to move mountains of sand with Super Sand Digger! Move the levers, pivot, dump and scoop again, just like a real construction worker! The contoured seat and sturdy metal construction make this a sand box or beach activity that will keep 'em moving sand and constructing for hours. A great outdoor activity that helps promote hand eye coordination!

Super Sand Digger

by ALEX Toys

List Price: $109.99
$57.99
Free Shipping
Little Hands Kids' 3 Piece Table and Bench Set
Product Features
  • Table: 18" H x 49" W x 29.5" D
  • Assembly Required: Yes
  • Overall Product Weight: 51lbs
  • Storage Features: Yes
  • Total Seating Capacity: 2
The perfect art table for a young artist or two! Comes with 2 benches, paper roll holder and an 18'' x 75' roll of white drawing paper, paper cutter, canvas storage bag and 2 recessed cup holes for the 2 cups that keep markers, crayons and brushes tidy. Tabletop is also a chalkboard. Oppenheim Toy Portfolio Platinum Award.

Little Hands Kids' 3 Piece Table and Bench Set

by ALEX Toys

List Price: $242.00
$154.95
Free Shipping
Wall Easel
Product Features
  • Overall: 20" W x 4.75" D
Turn any wall into an artist's studio with this space-saving easel! The hanging easel features a colorful border motif and a black chalkboard center. It includes a paper roll (12'' x 100'), holder, safety cutter, and 3 colorful cups to hold paints or supplies. A perfect addition to any child's room or play area.

Wall Easel

by ALEX Toys

$72.99
Free Shipping
Super Rolling Art Center
Product Features
  • Minimum Height - Top to Bottom: 43.75
  • Maximum Height - Top to Bottom: 43.75
  • Overall: 29" W x 31" D
The ultimate easel for young artists! One side is a chalkboard, the other, a dry erase board. Pull down the paper from the paper roll at the top for drawing and painting. One side has cup holders and comes with 4 storage cups for chalk, crayons or markers. The other side has cup holders for paint and comes with 4 non-spill paint cups. Store your supplies and accessories on the two shelves underneath. Move it around with the large handle. The rubber wheels won't scratch floors. The only art...

Super Rolling Art Center

by ALEX Toys

List Price: $252.00
$164.95
Free Shipping
My Playhouse Theatre (Fabric Sides)
Product Features
  • Assembly Required: Yes
  • Overall: 57.5" H x 46" W x 46" D
  • Material: Wood
  • Overall Product Weight: 40lbs
  • Theme: Modern
Children will play for hours in this lightweight, sturdy playhouse that also functions as a puppet theatre. Wooden frame, printed panels and fabric construction and take apart for storage. Draw pictures on the colorful chalkboard front panel! Announce show times with the moving clock!

My Playhouse Theatre (Fabric Sides)

by ALEX Toys

List Price: $400.00
$214.95
Free Shipping
My Room Magnetic Free-Standing Whiteboard, 1' x 2'
Product Features
  • Overall: 17" H x 18.75" L
  • Overall Thickness: 6.5
  • Overall Product Weight: 10lbs
This sturdy, wide base easel fits perfectly onto any table. With a chalkboard on one side, and a magnetic dry erase board in the other, two can play at once.

My Room Magnetic Free-Standing Whiteboard, 1' x 2'

by ALEX Toys

List Price: $81.57
$72.95
Free Shipping
Tumbling Mat
Product Features
  • Product Type: Tumbling Mat
  • Overall: 1" H x 72" W x 46" D
  • Overall Product Weight: 8.2lbs
  • Removable Pieces: No
  • Stackable: Yes
Let your child play and exercise safely on this ALEX Toys Tumbling Mat. Designed with handles at the sides, this tumbling mat for kids is easy to carry and travel with. The mat is even foldable, stackable, and is light in weight. Made using high-quality products, this tumbling mat is strong and sure to be your kid’s companion for years to come. The mat has a blue and green background with stars and circles that makes it attractive. This Tumbling Mat by ALEX Toys is designed for kids above the...

Tumbling Mat

by ALEX Toys

List Price: $178.50
$98.99
Free Shipping
Floor Standing Puppet Theater with Clock
Product Features
  • Overall: 59.5" H x 25" W x 15" D
This colorful Floor Standing Puppet Theater features a chalkboard on the base to write a message or announce the show, and a pyramid shaped top with a clock that has movable hands. Easily assembled from interlocking painted and laminated wooden pieces. Suitable for use with hand or finger puppets.

Floor Standing Puppet Theater with Clock

by ALEX Toys

List Price: $89.50
$63.99
Free Shipping
My Work Bench Play Set
Product Features
  • Overall: 24" H x 20" W x 12" D
  • Overall Product Weight: 34lbs
Let's get to work! Build some fun with your own workbench. A 36-piece set that comes with a colorful hammer, screwdriver, wrench, saw, carpenter's square, vise, nuts, bolts, connectors and wooden pegs. It's the perfect size for little builders. Hang up your tools on the pegs when you're done. There's even a ruler on the side. The perfect gift for your little carpenter!

My Work Bench Play Set

by ALEX Toys

List Price: $94.00
$72.50
Free Shipping
Sew Fun Sewing Machine
Product Features
  • Overall: 10.75" H x 9.5" W x 5.75" D
Discover the delights of sewing with this easy to operate sewing machine that's just your size! Make your own clothes and accessories! Comes with everything you need to start sewing right away! Features include adjustable stitch lengths, easy drop-in bobbin and two speeds that allow a safe and easy introduction to young sewers. Presser foot is designed so that little hands can't slip under. Lightweight and portable! Battery operated or use included AC adapter! Make your own wrap around skirt...

Sew Fun Sewing Machine

by ALEX Toys

$90.99
Free Shipping
Deluxe Pottery Wheel
Product Features
  • Product Type: Sculpting & Clay
  • Category: Crafting
Become a pottery pro with a real pottery wheel and a variety of included tools to position and sculpt your clay! The pottery wheel includes 6 unique carving attachments with an adjustable tool arm, carving blades, outline shaping tools, shaping tube and excavator, 2 lbs grey and terra cotta clay, 6 colors of paint, sponge, paint palette, 2 brushes, clay cutting cord, 80 mosaic tiles, 8 glass jewels, glue, AC adapter, and instructions. • Suitable for Ages: 8+

Deluxe Pottery Wheel

by ALEX Toys

List Price: $82.00
$75.95
Free Shipping
Magnetic Artist Easel Set
Product Features
  • Overall Width - Side to Side: 24
Let your little one's creative side shine with the Magnetic Artist Easel. Dual-sided and with included storage shelves, this child's easel is perfect for multiple-child households. Featuring a chalkboard on one side, magnetic white board on the other and an included paper roll, this art easel provides three creative play options for unlimited artistic fun!

Magnetic Artist Easel Set

by ALEX Toys

List Price: $154.00
$114.95
Free Shipping
Play In My Kitchen Set
Product Features
  • Overall: 15.5" H x 13.25" W x 10.75" D
  • Overall Product Weight: 27lbs
Create a huge feast in your own kitchen, then clean it all up in your sink. This miniature play kitchen set comes with hooks so your young ones can hang out their pots to dry! Perfect for little chefs! Accessories shown sold separately. This is a great addition to the ALEX Completer Cook Set!

Play In My Kitchen Set

by ALEX Toys

List Price: $80.00
$52.99
Free Shipping
Completer Cook Set
Product Features
  • Overall: 8.5" H x 11.5" W x 17" D
  • Overall Product Weight: 0.6lbs

Completer Cook Set

by ALEX Toys

$36.95

Lemonade Stand
Product Features
  • Overall: 48" H x 23.5" W x 20.5" D
  • Overall Product Weight: 24lbs

Lemonade Stand

by ALEX Toys

List Price: $154.00
$123.99
Free Shipping
Jungle Combo Croquet Game Set
Product Features
  • Overall: 18.75" H x 52.5" W x 27.75" D
  • Assembly Required: Yes
  • Overall Product Weight: 7lbs
  • Pieces Included: 4 Mallets, 4 balls, 6 stakes
  • Age Group: Birth to 2 Years; 3 to 4 Years; 5 to 6 Years
Have a roarin' good time with Jungle Croquet from Alex Toys. It's a race to the finish! The first player to get his or her ball through all six wickets wins! This game is a great game for your child that will be fun for the whole family.

Jungle Combo Croquet Game Set

by ALEX Toys

List Price: $62.50
$41.99

My Room Butterfly Tent
Product Features
  • Overall: 13.5" H x 5" W
  • Overall Product Weight: 2lbs
Transform your room into a beautiful Butterfly Dreamland and be a Butterfly Princess! This lovely canopy style tent frames a twin bed and comes decorated with 18 glittery butterflies in all colors and sizes! It can be hung from the ceiling or used outside on sunny days, hung from a tree limb or other overhead structure. Canopy opens with tie backs. Enough ribbon to hang from standard ceiling. Comes with a convenient zipper bag for storage.

My Room Butterfly Tent

by ALEX Toys

List Price: $132.99
$60.99
Free Shipping
Wooden Cook Top
Product Features
  • Overall: 14.75" H x 4.75" W x 16.5" D
  • Overall Product Weight: 5.2lbs

Wooden Cook Top

by ALEX Toys

List Price: $45.99
$43.99

Super 140 Piece Art Studio
Product Features
  • Overall: 12" H x 14.5" W
  • Overall Product Weight: 4.4lbs
If you're serious about art, Super Art Studio is the perfect find. The case holds a ton of art supplies in neat and organized compartments, and the clear windows makes it easy to find supplies, whether at your favorite art space or on the go.

Super 140 Piece Art Studio

by ALEX Toys

List Price: $136.00
$52.99
Free Shipping
Hopscotch Purple Area Rug
Product Features
  • Material: Other; Synthetic
  • Reversible: No
  • Product Care: Surface clean only
  • Overall Product Weight: 4lbs
The ALEX Toys Hopscotch Purple Area Rug is the perfect blend of versatility and functionality. Made from synthetic material, the area rug ensures durability and reliability. The multicolored pattern and the educational theme of this rug make it perfect for your daughter’s room. The non-skid rug is easy to use and store. The Hopscotch Purple Area Rug by ALEX Toys is non-toxic that makes it safe to use in any home. This area rug can be put to multiple applications and is perfect for both indoor...

Hopscotch Purple Area Rug

by ALEX Toys

List Price: $85.99
$38.99

Let's Pretend Pirate Pop-Up Tent Play Set
Product Features
  • Product Type: Play tents
  • Overall: 35" H x 57" W x 57" D
  • Overall Product Weight: 1lbs
  • Tent Material: Polyester
  • Frame Material: Other
Ahoy, Mateys! The perfect kid play tent for little buccaneers.

Let's Pretend Pirate Pop-Up Tent Play Set

by ALEX Toys

List Price: $100.50
$59.99
Free Shipping
Parking Garage Play Set
Product Features
  • Overall: 18.5" H x 23" W x 19" D
  • Overall Product Weight: 28lbs
You'll always have a place to park with this beautiful wooden parking garage play. Comprised of 3 colorful levels that are easy to put together on top of a large road play area. The elevator takes cars to all three floors while the rooftop functions as a heliport. Sturdy construction. Can be easily taken apart for neat storage. Included are 4 hand-painted wooden cars, a helicopter, car wash, toll booth, attendant and gas station.

Parking Garage Play Set

by ALEX Toys

List Price: $110.00
$78.99
Free Shipping
32" W My Art Desk
Product Features
  • Overall: 24" H x 31.5" W x 21.5" D
A dream desk for the aspiring young artist! This distinctive, durable hardwood desk features an adjustable tilt top surface which makes drawing and painting more comfortable for little ones! Chalkboard tabletop surface features 4 recessed cups and a paper cutter that also serves as a rest to prevent supplies from rolling away. A paper roll holder and paper roll (12'' x 100') are conveniently tucked beneath. Easy to assemble with the included tool. The tilt surface is carefully designed to...

32" W My Art Desk

by ALEX Toys

List Price: $189.00
$134.99
Free Shipping
My Tabletop Easel
Product Features
  • Includes 12 inch x 100 foot paper roll
  • Four non-spill paint cups
  • Four beginner brushes
  • Removable storage tray in the base
  • Suitable for ages: 2+
This fun double sided easel from Alex Toys will keep your child busy for hours on end with a chalkboard on one side and wipe-off board on the other. As a tabletop easel, your child can sit comfortably at the table and will never outgrow the easel's size. Its simple, modern design is eye-catching and perfect for your child to run wild with his or her imagination.

My Tabletop Easel

by ALEX Toys

List Price: $87.95
$49.00
Free Shipping
Complete Kitchen Set
Product Features
  • Overall: 20" H x 20" W x 4" D
  • Overall Product Weight: 4.4lbs

Complete Kitchen Set

by ALEX Toys

List Price: $73.50
$49.00
Free Shipping
Little Jumpers 34.5" Trampoline
Product Features
  • Overall: 29.5" H x 34.5" W x 34.5" D
  • Overall Product Weight: 13.2lbs
  • Safety Net Enclosure Included: No
Need an activity for your little one that's great exercise, promotes balance and coordination and lots of fun? Little Jumpers gives your little one a safe and sturdy place to jump, jump, jump away! Perfect for helping burn off all that boundless energy growing kids have!

Little Jumpers 34.5" Trampoline

by ALEX Toys

List Price: $144.02
$99.95
Out of Stock
My Room Kids' 3 Piece Table and Bench Set
Product Features
  • Table: 18.75" H x 52.5" W x 27.75" D
  • Assembly Required: Yes
  • Overall Product Weight: 59lbs
  • Storage Features: Yes
  • Total Seating Capacity: 2
Durable hardwood table is perfect for all kinds of creative activities. Includes a paper roll holder that hangs under the table and a roll of 12'' x 100 feet of paper. Chalkboard tabletop surface features paper cutter, 3 recessed cup holes, 3 cups and printed canvas storage bag.

My Room Kids' 3 Piece Table and Bench Set

by ALEX Toys

List Price: $283.50
$189.99
Out of Stock
Prism Light Table
Product Features
  • Table: 21" H x 20" W x 23" D
  • Overall Product Weight: 22lbs
  • Total Seating Capacity: 2
For the young Prism Bricks enthusiast, the Prism Light Table is the ultimate! Transparent Prism Bricks, sold separately, reflect light and glow when used on this sturdy, hardwood light table.

Prism Light Table

by ALEX Toys

List Price: $470.99
$239.95
Out of Stock
Whimsy Bug Rocker
Product Features
  • Overall: 16" H x 13.5" W x 12" L
  • Overall Product Weight: 9.2lbs
Baby will have a rockin' good time on the Whimsy Bug Rocker. He's a soft, cuddly, plush bug surrounded by a solid wooden rocker frame. The lightest push from little legs will make him rock back and forth! Baby will love his bright colors, funny legs, antennae and a friendly, smiling face. Aside from just being fun, climbing on and off and rocking helps baby develop gross motor skills.

Whimsy Bug Rocker

by ALEX Toys

List Price: $143.00
$95.99
Out of Stock
Elephant First Rocker
Product Features
  • Overall: 15.5" H x 14.5" W x 25.5" L
  • Overall Product Weight: 9.4lbs

Elephant First Rocker

by ALEX Toys

List Price: $132.00
$105.99
Out of Stock
Zoom Around Rocker
Product Features
  • Overall: 16" H x 14.25" W x 23.5" L
  • Overall Product Weight: 9.2lbs
This plush rocker is ready to zoom! Zoom Around Rocker is a soft, cuddly, plush car surrounded by a solid wooden rocker frame. The lightest push from little legs will make him rock back and forth! Baby will love the bright colors, patterns and his friendly, smiling face. Aside from just being fun, climbing on and off and rocking helps baby develop gross motor skills.

Zoom Around Rocker

by ALEX Toys

List Price: $145.86
$99.99
Out of Stock

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