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ALEX Toys

Opening your child's mind to new skills, new ideas and new worlds. ALEX products are designed to meet children's educational and creative needs during fundamental stages in their development. The best toys must provide lots of fun, but they should also open children's minds to the magnificence of the world and help them foster skills for interaction within it. Through imaginative and creative play, ALEX products cradle personal expression and help to build self-esteem.

Located in Northvale, NJ, ALEX has grown since 1986 from a line of high quality basic arts and crafts products for children, to produce over 650 items in new categories of juvenile toys: bathtub play, imaginative and dramatic play, fashion and jewelry, beach and pool playthings and whimsical children's furniture.

ALEX has received numerous awards from a variety of highly regarded magazines and organizations for its innovative and engaging products. Currently, their toys are sold in over 65 countries worldwide. Funky colors, child-friendly design, and quality construction are all hallmarks of ALEX.

Browse Collections from ALEX Toys

ALEX Toys

ALEX Toys Kids Tables and Sets ALEX Toys Kids Tables and Sets (3) ALEX Toys Theatrical Play ALEX Toys Theatrical Play (2) ALEX Toys Bedding Accessories ALEX Toys Bedding Accessories (1) ALEX Toys Art & Craft Supplies ALEX Toys Art & Craft Supplies (8)
ALEX Toys Sandboxes & Sand Toys ALEX Toys Sandboxes & Sand Toys (1) ALEX Toys Lawn Games ALEX Toys Lawn Games (1) ALEX Toys Area Rugs ALEX Toys Area Rugs (1) ALEX Toys Playsets ALEX Toys Playsets (2)
ALEX Toys Playhouses ALEX Toys Playhouses (1) ALEX Toys Cots & Playmats ALEX Toys Cots & Playmats (1) ALEX Toys Play Tents ALEX Toys Play Tents (1) ALEX Toys Play Kitchen Sets ALEX Toys Play Kitchen Sets (4)

Floor Standing Puppet Theater with Clock
Product Features
  • Includes clock for announcing show times
  • Chalkboard front panel
  • For use with hand or finger puppets
  • Suitable for Ages: 3+
This colorful Floor Standing Puppet Theater features a chalkboard on the base to write a message or announce the show, and a pyramid shaped top with a...

Floor Standing Puppet Theater with Clock

by ALEX Toys

List Price: $89.50
$64.99
Free Shipping
  (5)
Little Hands Kids' 3 Piece Table and Bench Set
Product Features
  • 2 Recessed cup holders and 2 storage cups included
  • Includes paper roll holder, 75' of 18'' white drawing paper, paper cutter and canvas storage bag
  • Fits one or two kids; includes 2 benches
  • Tabletop doubles as a chalkboard
The perfect art table for a young artist or two! Comes with 2 benches, paper roll holder and an 18'' x 75' roll of white drawing paper, paper cutter...

Little Hands Kids' 3 Piece Table and Bench Set

by ALEX Toys

List Price: $242.00
$172.09
Free Shipping
  (6)
Complete Kitchen Set
Product Features
  • Includes 13-piece porcelain tea set, 12-piece bakeware set, 5-piece enamel cookware set, 4-piece non-stick cookware set and 4 cooking utensils
  • Everything you need to work in your kitchen
  • Prepare your own fancy meals and desserts

Complete Kitchen Set

by ALEX Toys

List Price: $72.99
$52.80
Free Shipping
Lemonade Stand
Product Features
  • Easy to assemble with included tool
  • Two oversized wheels and large handle to move it around
  • Chalkboard front panel
  • Dry erase counter top

Lemonade Stand

by ALEX Toys

List Price: $154.00
$101.99
Free Shipping
  (5)
My Work Bench Play Set
Product Features
  • Nuts, bolts, connectors and wooden pegs included
  • Built-in ruler included
  • My Work Bench contains: hammer, screwdriver, wrench, saw, carpenter's square, vise
  • Suitable for Ages: 3+
Let's get to work! Build some fun with your own workbench. A 36-piece set that comes with a colorful hammer, screwdriver, wrench, saw, carpenter's square...

My Work Bench Play Set

by ALEX Toys

List Price: $94.00
$72.50
Free Shipping
  (9)
Completer Cook Set
Product Features
  • Contains an oven mitt, pot holder, whisk, measuring spoon set, wooden spoon, saute pan, pot with lid and sauce pan.
  • Metal
  • Homemaking collection

Completer Cook Set

by ALEX Toys

List Price: $38.95
$38.45

  (3)
Wooden Cook Top
Product Features
  • Stir up some fun in the kitchen with this quality hardwood play cook top that's perfect for little chef's on the go.
  • Homemaking collection

Wooden Cook Top

by ALEX Toys

List Price: $70.82
$34.99

  (1)
My Room Kids' 3 Piece Table and Bench Set
Product Features
  • Includes paper roll holder, 100' of 12'' white drawing paper, paper cutter and canvas storage bag
  • 3 Recessed cup holders and 3 storage cups included
  • Tabletop doubles as a chalkboard
  • 2 Benches; fits one or two kids
Durable hardwood table is perfect for all kinds of creative activities. Includes a paper roll holder that hangs under the table and a roll of 12'' x 100...

My Room Kids' 3 Piece Table and Bench Set

by ALEX Toys

List Price: $283.50
$209.99
Free Shipping
  (22)
Wall Easel
Product Features
  • Includes 3 colorful cups to hold paints or supplies
  • Includes 100 feet of 12'' paper, paper holder and safety cutter
  • Black chalkboard center
Turn any wall into an artist's studio with this space-saving easel! The hanging easel features a colorful border motif and a black chalkboard center. It...

Wall Easel

by ALEX Toys

List Price: $67.00
$52.99
Free Shipping
  (22)
My Playhouse Theatre (Fabric Sides)
Product Features
  • Assembly Required: Yes
  • Overall: 57.5" H x 46" W x 46" D
  • Material: Wood
  • Overall Product Weight: 40lbs
Children will play for hours in this lightweight, sturdy playhouse that also functions as a puppet theatre. Wooden frame, printed panels and fabric...

My Playhouse Theatre (Fabric Sides)

by ALEX Toys

List Price: $400.00
$219.00
Free Shipping
  (5)
Let's Pretend Pirate Pop-Up Tent Play Set
Product Features
  • Pirate ship themed tent
  • Convenient carrying case for storage
  • Includes pirate bandana and eye patch
  • Durable Polyester construction
Ahoy, Mateys! The perfect kid play tent for little buccaneers.

Let's Pretend Pirate Pop-Up Tent Play Set

by ALEX Toys

List Price: $99.99
$80.99
Free Shipping
Parking Garage Play Set
Product Features
  • Includes 4 cars, a helicopter, car wash, toll booth, attendant and gas station
  • 3 Easy to assemble levels
  • Easy to take apart and store
  • Suitable for Ages: 3+
You'll always have a place to park with this beautiful wooden parking garage play. Comprised of 3 colorful levels that are easy to put together on top of...

Parking Garage Play Set

by ALEX Toys

List Price: $110.00
$89.99
Free Shipping
  (1)
Play In My Kitchen Set
Product Features
  • Includes pot-hanging hooks
  • Perfect size for kids
  • Suitable for Ages: 5+
  • Awards: The National Parenting Center's Seal of Approval
Create a huge feast in your own kitchen, then clean it all up in your sink. This miniature play kitchen set comes with hooks so your young ones can hang...

Play In My Kitchen Set

by ALEX Toys

List Price: $80.00
$64.99
Free Shipping
  (3)
Deluxe Pottery Wheel
Product Features
  • Product Type: Painting & Drawing Supplies
Become a pottery pro with a real pottery wheel and a variety of included tools to position and sculpt your clay! The pottery wheel includes 6 unique...

Deluxe Pottery Wheel

by ALEX Toys

List Price: $82.00
$61.60
Free Shipping
  (3)
32" W My Art Desk
Product Features
  • Includes 4 recessed cups, paper cutter, paper roll holder with loaded roll
  • Adjustable tilt-top chalkboard surface
  • Safe design
  • Suitable for Ages: 3+
A dream desk for the aspiring young artist! This distinctive, durable hardwood desk features an adjustable tilt top surface which makes drawing and...

32" W My Art Desk

by ALEX Toys

List Price: $189.00
$120.99
Free Shipping
  (5)
Monster Art Supply Center Set
Product Features
  • Includes 132 total art supplies (see above description)
  • Durable aluminum case
  • Smart design makes for easy storage
  • Sturdy metal trays open out for accessibility
A great, big, super deluxe aluminum artist supply case that is both durable and packed full of stuff that will keep artists of all ages always busy. The...

Monster Art Supply Center Set

by ALEX Toys

List Price: $99.00
$70.99
Free Shipping
  (1)
Magnetic Artist Easel Set
Product Features
  • Includes paper roll, sturdy paper cutter, two easel clips and two molded trays
  • Recommended for ages 3 and up
  • Dual-sided chalkboard and magnetic whiteboard design
Let your little one's creative side shine with the Magnetic Artist Easel. Dual-sided and with included storage shelves, this child's easel is perfect for...

Magnetic Artist Easel Set

by ALEX Toys

List Price: $154.00
$114.40
Free Shipping
  (9)
My Tabletop Easel
Product Features
  • Includes 12 inch x 100 foot paper roll
  • Four non-spill paint cups
  • Four beginner brushes
  • Removable storage tray in the base
This fun double sided easel from Alex Toys will keep your child busy for hours on end with a chalkboard on one side and wipe-off board on the other. As a...

My Tabletop Easel

by ALEX Toys

List Price: $87.95
$57.43
Free Shipping
  (1)
Jungle Combo Croquet Game Set
Product Features
  • Made of real wood
  • Easy to set up
  • Play indoors or outside
Have a roarin' good time with Jungle Croquet from Alex Toys. It's a race to the finish! The first player to get his or her ball through all six wickets...

Jungle Combo Croquet Game Set

by ALEX Toys

List Price: $59.00
$56.79
Free Shipping
  (5)
Tumbling Mat
Product Features
  • Product Type: Tumbling Mat
  • Overall: 1" H x 72" W x 46" D
  • Overall Product Weight: 8.2lbs
  • Removable Pieces: No
Let your child play and exercise safely on this ALEX Toys Tumbling Mat. Designed with handles at the sides, this tumbling mat for kids is easy to carry...

Tumbling Mat

by ALEX Toys

List Price: $178.50
$136.99
Free Shipping
  (6)
Sew Fun Sewing Machine
Product Features
  • Battery operated or use included AC adapter
  • 2 Yards of floral fabric and ribbon trim included
  • Carrying case included
  • Special kids size
Discover the delights of sewing with this easy to operate sewing machine that's just your size! Make your own clothes and accessories! Comes with...

Sew Fun Sewing Machine

by ALEX Toys

List Price: $83.00
$73.99
Free Shipping
  (17)
Super Rolling Art Center
Product Features
  • Includes paper roll holder, 8 cup holders, 4 storage cups, 4 non-spill paint cups
  • Includes chalkboard/dry erase board
  • Easy assembly w/ tool included
  • Large handle for pulling included
The ultimate easel for young artists! One side is a chalkboard, the other, a dry erase board. Pull down the paper from the paper roll at the top for...

Super Rolling Art Center

by ALEX Toys

List Price: $252.00
$157.81
Free Shipping
My Room Butterfly Tent
Product Features
  • Includes convenient zipper bag for storage
  • My Room collection
  • Canopy frames a twin bed
  • Comes decorated with 18 glittery butterflies
Transform your room into a beautiful Butterfly Dreamland and be a Butterfly Princess! This lovely canopy style tent frames a twin bed and comes decorated...

My Room Butterfly Tent

by ALEX Toys

$132.99
Free Shipping
  (3)
Hopscotch Purple Area Rug
Product Features
  • Material: Other; Synthetic
  • Reversible: No
  • Product Care: Surface clean only
  • Overall Product Weight: 4lbs
The ALEX Toys Hopscotch Purple Area Rug is the perfect blend of versatility and functionality. Made from synthetic material, the area rug ensures...

Hopscotch Purple Area Rug

by ALEX Toys

List Price: $85.99
$35.99

  (9)
Magnetic Tabletop Easel 1.42' x 1.56' Chalkboard
Product Features
  • Overall: 17" H x 18.75" L
  • Overall Thickness: 6.5
  • Overall Product Weight: 10lbs
This sturdy, wide base easel fits perfectly onto any table. With a chalkboard on one side, and a magnetic dry erase board in the other, two can play at...

Magnetic Tabletop Easel 1.42' x 1.56' Chalkboard

by ALEX Toys

List Price: $81.57
$75.99
Free Shipping
  (1)
Prism Light Table
Product Features
  • Convertible from tabletop to freestanding table with included removable legs.
  • Replacement bulb included
  • Accommodates 4 Prism Bases (not included)
  • Light table
For the young Prism Bricks enthusiast, the Prism Light Table is the ultimate! Transparent Prism Bricks, sold separately, reflect light and glow when used...

Prism Light Table

by ALEX Toys

List Price: $470.99
$229.95
Out of Stock
Elephant First Rocker
Product Features
  • Overall: 15.5" H x 14.5" W x 25.5" L
  • Overall Product Weight: 9.4lbs

Elephant First Rocker

by ALEX Toys

List Price: $132.00
$105.99
Out of Stock
  (1)
Super Sand Digger
Product Features
  • Molded hand grips are sized perfectly for little hands to grip the controls and operate this 'big rig'
Get ready to move mountains of sand with Super Sand Digger! Move the levers, pivot, dump and scoop again, just like a real construction worker! The...

Super Sand Digger

by ALEX Toys

List Price: $109.99
$55.99
Out of Stock
  (2)
Zoom Around Rocker
Product Features
  • Overall: 16" H x 14.25" W x 23.5" L
  • Overall Product Weight: 9.2lbs
This plush rocker is ready to zoom! Zoom Around Rocker is a soft, cuddly, plush car surrounded by a solid wooden rocker frame. The lightest push from...

Zoom Around Rocker

by ALEX Toys

List Price: $145.86
$97.99
Out of Stock
Whimsy Bug Rocker
Product Features
  • Overall: 16" H x 13.5" W x 12" L
  • Overall Product Weight: 9.2lbs
Baby will have a rockin' good time on the Whimsy Bug Rocker. He's a soft, cuddly, plush bug surrounded by a solid wooden rocker frame. The lightest push...

Whimsy Bug Rocker

by ALEX Toys

List Price: $143.00
$92.99
Out of Stock
  (1)
Super 140 Piece Art Studio
Product Features
  • Art studio
  • Sturdy aluminum case with a clear cover
If you're serious about art, Super Art Studio is the perfect find. The case holds a ton of art supplies in neat and organized compartments, and the clear...

Super 140 Piece Art Studio

by ALEX Toys

List Price: $136.00
$52.99
Out of Stock
Little Jumpers 34.5" Trampoline
Product Features
  • Overall: 29.5" H x 34.5" W x 34.5" D
  • Overall Product Weight: 13.2lbs
  • Safety Net Enclosure Included: No
Need an activity for your little one that's great exercise, promotes balance and coordination and lots of fun? Little Jumpers gives your little one a safe...

Little Jumpers 34.5" Trampoline

by ALEX Toys

List Price: $144.02
$98.95
Out of Stock

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